A trigger program for your website….
Direct mail has long been a workhorse for consumer marketers. Insite RealTime enhances the direct mail spend... in real time. It is well known that consumers typically do not convert during their first visit to a website. More often than not, the visitor is doing research on a product or service and simply departs the site after their initial investigation. It is critical to identify and re-target these departed consumers in the window of time when they are most likely to transact.
Does your website have a trigger program? Insite RealTime dispatches 1:1 direct mail offers that match the demographics of each site visitor. Consumers visiting your pages should be considered high value prospects and reaching them with relevance and immediacy is a proven way to increase revenue.
- Images and messaging that match the consumer profile.
- Use your strongest Call to Action to re-target these site visitors in real time.
- Paid performance model where no cost incurred until the consumer is identified and re-targeted.